Cover of the Day: March 1953

FORTUNE March 1953
Giovanni Pintori, Illustrator
Leo Lionni, Art Director

FORTUNE March 1953
Giovanni Pintori, Illustrator
Leo Lionni, Art Director

FORTUNE February 1935
Antonio Petruccelli, Illustrator
Eleanor Treacy, Art Director

FORTUNE March 1932
Diego Rivera, Illustrator
Eleanor Treacy, Art Director
“Nothing in contemporary Russia is more interesting or significant for the future than the change in the Russian peasant which the increasing success of collectivization is producing… . As the peasants have been induced to join the collectives, a change in attitude has appeared. They find themselves for the first time on the way to becoming an economic and therefore political power. Where, previously, the complaints of a single peasant were merely disregarded and his grain seized, now the complaints of a thousand peasants banded together in a great collective are at least heard … now his interests are recognized, the price differential is narrowed, and the State concerns itself more and more with his well being.” —From “The Eternal Peasant” FORTUNE March 1932

FORTUNE’s 35th anniversary issue February 1965
Walter Allner, Art Director
Robert Crandell Associates, Photograph
Original credits: The first Fortune Cover, in neoclassical style, included a great symbolic wheel of fortune and a cornucopia of produce. For this thirty-fifth anniversary Fortune’s art director, Walter Allner, uses the same symbols, substantially updated: an assemblage of modern, functional wheels and today’s cornucopias of produce, tin cans. This is, incidentally, the first gatefold cover in Fortune’s history.

FORTUNE’s premiere issue February 1930
Thomas Maitland Cleland, Illustrator
Additionally, Cleland designed and executed the templates for the first issue of Fortune but had no intention of staying on staff. By the fourth issue, Eleanor Treacy held the position of Art Director.

FORTUNE July 1970
The Paths to the President’s Mind
Walter Allner, Art Director
Fred Ward, Photographer
Ward photographed many presidents beginning with JFK and was President Gerald Ford’s official photographer.

FORTUNE February 1940
Antonio Petruccelli, Illustrator
Francis Brennan, Art Director

FORTUNE February 1951
Leo Lionni, Art Director
Original credits: George Washington by Joseph Wright, c. 1790. Courtesy of The Cleveland Museum of Art. The Hinman B. Hurlbut Collection. Photograph by Sidney Farnsworth.

FORTUNE February 1937
Antonio Petruccelli, Illustrator
Eleanor Treacy, Art Director